Exclusive Brand Activations
Milano-Cortina Winter Olympics
(Bormio)
In February 2026, Bormio will host part of the Milano-Cortina Winter Olympics, becoming a high-visibility hub for athletes, media, and global audiences.
For brands, it’s a valuable chance to gain strategic exposure in curated locations, connect with new targets, and strengthen positioning through on-the-ground presence.
Local venues can also benefit, as hosted activations often generate digital content, brand mentions, and lasting visibility.
Tiraboschi 8 offers a strategic brand activation service, acting as an intermediary between companies and selected locations in Bormio.
The goal is to build tailor-made events, PR opportunities, and visibility initiatives during key Olympic moments and throughout the entire Olympic year.
Tiraboschi 8 handles negotiations with venues, as well as the production and complete management of the activation.
Duration
Flexible activations, from 1–2 day events to longer residencies starting from summer 2025.
Exclusivity Type
Exclusivity Type
Time-based exclusivity, in the form of Full Day Exclusive or Time Slot Exclusive, including full exclusivity where applicable.
Target Brands
Food & Drink, Fashion, Outdoor Sportswear, Activewear.
Location
Presence in Bormio town center and near the ski slopes.
LOCATION BRANDING & VISUAL PRESENCE
In addition to experiential formats, brands can activate long-term visual presence by customizing venues with their identity.
Full visual customization of interior and exterior venue spaces, including window graphics, panels, decorative elements, visual merchandising, and temporary installations. Ideal for ensuring long-lasting brand presence — even without events — with the option to integrate further promotional or experiential layers managed either by the Client or by the Agency.
DJ Set / Live Performance
Curated musical moments with custom setup and creative direction.
Olympic Lounge / Chalet Experience
Temporary spaces aligned with brand identity. May include product display, tastings, photo sets, or VIP hospitality.
Olympic Brunch or Dinner
Private events for media, creators, ambassadors, and partners. A premium networking opportunity.
Après-ski Activation
Light but high-impact formats during post-race hours or afternoon slots near the slopes. Great for awareness and interaction.
Activations can be launched as early as summer 2025 to build relevance, secure prime locations, and avoid last-minute crowding during the peak period.
Early action means stronger positioning, increased impact, and better control over strategy.
We are available for introductory meetings and tailored evaluations.
​Contact us to receive a customized proposal or to become a venue partner.