KOI MILANO
CLIENT
KOI MILANO
TYPE OF CLIENT
Cocktail Bar - Via Pier Lombardo 23
CATEGORY
Branding, Creative Direction, Social Media, Campaign, Print
BRIEF
KOI is a Japanese-inspired cocktail bar in the heart of Milan, seeking to blend refined design, contemporary hospitality and deep cultural references. The goal was to build an identity capable of standing out visually and emotionally — a place that feels both elegant and enigmatic, both minimal and rich in layers.
WHAT WE DID
We crafted a complete brand identity and visual system for KOI, starting from naming and logo design to the tone of voice, creative direction, and art direction. We developed editorial concepts, curated visual language, designed campaigns, menus, posters, social media formats, and event identities. Every element was aligned with a highly curated aesthetic language, refined, and timeless.
RESULT
KOI quickly became a reference point for Milan’s cocktail culture. Through a consistent and distinct visual narrative, the brand earned recognition for its unique blend of design, mood and storytelling. The communication strategy helped establish a loyal community and positioned KOI as a sophisticated, culturally-driven space within the city's vibrant hospitality scene.
