PRIMAL LAB
CLIENT
Primal Lab
TYPE OF CLIENT
Clothing
CATEGORY
Creative Support, Visual Assets
BRIEF
Build a clear identity system for technical base layers (traced merino + engineered blends): low-noise aesthetics, precise positioning, pre-launch assets.
WHAT WE DID
We framed the brand around the idea “The Third Era of Clothing,” then designed a cohesive system: logo lockup and neo-grotesk type, a black/graphite/ecru palette, and a precise copy voice. We produced production-ready assets—ISO-compliant care label, black inside label, TPU patch, recyclable dust bag—and defined the product architecture with Origin 143gr and Core 143gr. The art direction set an urban–alpine visual code: directional soft light, matte surfaces, functional details.
RESULT
A coherent, operational brand system: distinctive language, production-ready product assets, and a creative direction that scales across web, print, and retail.
